"As an international multichannel performance media agency, we realize performance based and CPX orientated campaigns throughout all media channels."
Programmatic Buying and Real Time Bidding have sustainably changed the digital media landscape. Just in a few years almost every digital advertisement will be booked automatically. Targeting- and tracking technologies make campaigns much more measurable and efficient.
Classic advertising channels like print and TV do not have an unique position any more. Today’s campaigns are designed cross channel. Though, every channel must fulfil defined targets in interplay with other campaign parts.
Neither classic nor digital media solutions alone can ensure a successful campaign. That is why MEDIAFACTOR focuses on the concrete costumer needs instead of the solution. The weight of a media channel always depends on the clients individual performance goals. Hence MEDIAFACTOR offers its customers a flexible campaign setup, which will be continually optimized.
Scope, quality and efficiency are in the centre of successful media campaigns. To run a successful campaign, MEDIAFACTOR in cooperation with the client defines goals and KPI to enable a transparent run of the campaign and to monitor the campaign continuously to sustainably increase success.